· Brightness – We've all seen what an LCD screen or CRT television looks like when the sun shines on it – you can't see the picture. LED screens use incredibly bright LEDs, designed specifically to be visible in bright sunlight. This is the key strength of LED screens; LCD screens simply are not usable in an outdoor environment and even indoors they don't have the same impact. The same goes for projectors – these are only effective in low light conditions; fine if it's a dark night, but not much good during the day!

· Strength – LED screens are made up of individual panels which are put together seamlessly. Imagine if you were to do that with LCD screens? Besides having borders around each panel, they are very fragile and easily cracked if moved around a lot, and once this happens the LCD screen is useless. LED screens are far more robust and easy to service – should an LED be broken it is easily replaced – making them far more usable as well as cost effective.

· Impact – If you want your message to stand out, then LED screens are the way to go, as they are bigger and brighter with much richer colors.