In the early nineties, LED display was a new information medium, which combines high-tech, with so many advantages, such as energy-saving, environment-friendly, colorful, wide visual range and so on. 

Now, LED display is very popular in advertising, it can achieve fantastic visual effect to fully engage the audience's eyes.
Compared with television and newspapers, the advertising with LED display is more cost-effective. 

Today, you can see many large LED screens for branding. 

The Nielsen calls outdoor LED display "fourth screen" (after the TV, computer and mobile phone). Unlike traditional outdoor media, LED display is not just pure media, it has more advantages than both TV and other media. For example, it can meet the personalized needs, with the spread concept of digital era, which is a unique form of the screen.

LED screen has been widely used in many areas, such as conference and exhibition, stage effect, and other high-end display. 

In the future, in the field of outdoor advertising, LED display screen will continue to play to the performance characteristics and advantages, in the traffic intersection, the bustling commercial street, etc., LED display screen can be uninterrupted broadcast commercials and part of the public welfare advertisement, advertising form is very diverse, is the trend of the development of the advertising industry in the 21st century. What makes LED display to be hotspot in outdoor media products? There are mainly four aspects bellow.

The contents can be released easily

LED display screen is just like a computer monitor, connecting through a cable or wireless communication, you can release the contents with only some simple settings.

Advertising can be updated fast

Advertising agents and publishers can update the advertising content at any time. The update process is not restricted by other external conditions, which you only need to do is controlling computer operation. According to statistics, large advertising LED screens usually update the contents once a month on average, and the small LED displays always update that once or more a week.
Energy conservation and environmental protection
The large LED screens are coming with energy conservation and environmental protection, all-weather work, which can completely adapt various bad outdoor environment. For the future, the 3G communications technology innovation will popularize and apply to the outdoor LED display.

Advertising diversity

LED screens are usually install LED in places like traffic arteries with lots of people. They can achieve very good visual effects in vivid advertisement. 

Outdoor LED display is also an important part of the large entertainment and sports.